I am Akanksha

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I study consumer behaviour, culture, and influence. My work focuses on how people make decisions, how meaning moves through culture, and how brands shape trust, desire, and identity over time.

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I am interested in the quiet forces behind attention and belief, not tactics, trends, or performance theatre.

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Through long-form work and research, I explore how modern brands participate in culture, often without realising it.

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I collaborate selectively with founders and brands who value clarity, restraint, and long-term thinking over noise.