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In the fast-paced world of social media, businesses are finding that engaging with competitors isn't just good sportsmanship; it can be a game-changer. While there are a plethora of benefits to be reaped, let's explore five real-life examples that show the magic of social media and competitor engagement.
1. Taco Bell and Old Spice Twitter Exchange:
Most corporate Twitter accounts are mind-numbingly boring, But not Old Spice and Taco Bell. They've each built big social media fanbases by being funny and real. In 2012, Taco Bell and Old Spice set social media ablaze with a playful Twitter exchange. Old Spice questioned Taco Bell's "fire sauce" authenticity, and Taco Bell, known for its quick wit, fired back. This light-hearted banter garnered massive attention and engagement from their followers. By engaging with a rival in a fun and friendly manner, both brands won the day by boosting their online presence.
2. Wendy's Twitter Roasts:
Wendy's, a fast-food giant, has mastered the art of the Twitter roast. Their witty exchanges with competitors like McDonald's and Burger King have become legendary in the social media realm. Through these playful interactions, Wendy's has not only entertained their audience but also cultivated a reputation for quick-witted social savviness.
3. Airbnb and Uber's Collaboration on Instagram:
In 2016, Airbnb and Uber unveiled a groundbreaking collaboration on Instagram. Their joint campaign, #LiveInTheMovies, showcased Airbnb's breathtaking properties near iconic film locations, highlighting the convenience of Uber transportation. This dynamic partnership demonstrated that competitors can combine forces to offer unique experiences, creating a win-win scenario for both brands.
4. Mercedes-Benz and BMW:
These luxury car brands engaged in a friendly Instagram battle. Mercedes-Benz posted an image of its new E-Class sedan with the caption, "The best or nothing." BMW responded by sharing a photo of its M3 model, saying, "Welcome to the club." This lighthearted exchange showcased healthy competition and drew the attention of car enthusiasts.
5. Burger King and McDonald's:
Burger King, during the pandemic, urged its customers to buy from McDonald's and other competitors as the hospitality industry faced a new lockdown in Europe. The message was a show of support for the industry and garnered over 150k likes. This move highlights the need for competitors to come together to promote the entire industry during tough times.
In these real-life examples, we witness how engaging with competitors on social media can set the stage for remarkable results. From boosting online presence and sparking discussions to entertaining audiences and fostering brand loyalty, the benefits are unmistakable. These cases underscore that strategic competitor engagement on social media can be a powerful tool for businesses looking to thrive in the digital age.
Best
Akanksha
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