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Akanksha Singh
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Culture
Why do you only see what you want to see
Consumer behaviour
Dec 29, 2025
3 min read
It’s not in your head, it’s in your hands
Consumer behaviour
Dec 29, 2025
2 min read
Why you just can’t stop watching reels, even when you don't want to
Consumer behaviour
Dec 29, 2025
4 min read
Why do you keep buying shitty products?
Consumer behaviour
Dec 29, 2025
3 min read
On making things in public and not losing your mind
Culture
Dec 29, 2025
4 min read
How confirmation bias decides what you watch, read, and purchase
Marketing Psychology
Oct 6, 2025
2 min read
Why suggested tip amounts make you pay more: The psychology and the case studies
Consumer behaviour
Sep 2, 2025
3 min read
Who gets to be seen as beautiful? The politics behind beauty advertising
Social Media
Jul 21, 2025
2 min read
The end of personal brand era: why the most powerful people online aren’t posting anymore
Marketing Psychology
Jul 21, 2025
3 min read
Why £9.99 feels cheaper than £10: The psychology behind pricing that sells
Social Media
Jul 21, 2025
2 min read
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