top of page
Akanksha Singh
ALL POSTS
Blog
ALL POSTS
Marketing Campaigns
Social Media
Generative AI
Brand Story
Marketing Psychology
Consumer behaviour
Personal branding
Private influence
Social media fatigue
Social media strategies for busines
The end of personal brand era
Social media services Surrey
Culture
The Great Myth Of Getting Your Life Together
Marketing Psychology
Feb 22
4 min read
The moral comfort of not knowing
Marketing Psychology
Feb 22
3 min read
On Carrying Identity Home in Paper Bags | Existential Consumerism Explained
Consumer behaviour
Feb 22
4 min read
A brief history of sounding right
Marketing Psychology
Feb 2
3 min read
The rise of the ready-made identity
Consumer behaviour
Feb 2
4 min read
How did a culture that celebrates individuality become so lonely?
Consumer behaviour
Feb 2
4 min read
We want to be different but in the same ways
Consumer behaviour
Jan 11
2 min read
Being yourself, but with metrics
Culture
Jan 5
3 min read
Why do you only see what you want to see
Consumer behaviour
Dec 29, 2025
3 min read
It’s not in your head, it’s in your hands
Consumer behaviour
Dec 29, 2025
2 min read
Why you just can’t stop watching reels, even when you don't want to
Consumer behaviour
Dec 29, 2025
4 min read
Why do you keep buying shitty products?
Consumer behaviour
Dec 29, 2025
3 min read
Why we are obsessed with becoming someone exceptional
Culture
Dec 29, 2025
4 min read
How confirmation bias decides what you watch, read, and purchase
Marketing Psychology
Oct 6, 2025
2 min read
Why suggested tip amounts make you pay more: The psychology and the case studies
Consumer behaviour
Sep 2, 2025
3 min read
Why boring brands win: The Psychology of trust and predictability
Consumer behaviour
Jul 21, 2025
2 min read
Who gets to be seen as beautiful? The politics behind beauty advertising
Social Media
Jul 21, 2025
2 min read
Why £9.99 feels cheaper than £10: The psychology behind pricing that sells
Social Media
Jul 21, 2025
2 min read
ALL POSTS
bottom of page
