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What Went Wrong at The Body Shop and What Brands Can Learn

Jan 93 min read

Marketing Campaigns

What Went Wrong at The Body Shop and What Brands Can Learn

Dec 16, 20243 min read

Marketing Campaigns

How Your Brand Can Do Well by Doing Good: Cause Marketing

When a Chimp Sings Opera, History Comes Alive Like Never Before: ROM New Ad Campaign

Nov 26, 20242 min read

Marketing Campaigns

When a Chimp Sings Opera, History Comes Alive Like Never Before: ROM New Ad Campaign

The Art of Colour: Inside Pantone's 'Create Your World' Campaign

Nov 6, 20243 min read

Marketing Campaigns

The Art of Colour: Inside Pantone's 'Create Your World' Campaign

How Spotify Wrapped Combines Data, Behavioral Science, and Creativity

Nov 6, 20242 min read

Marketing Campaigns

How Spotify Wrapped Combines Data, Behavioral Science, and Creativity

How ING is Using Generative AI to Put People First

Nov 5, 20242 min read

Marketing Campaigns

How ING is Using Generative AI to Put People First

Tesco’s New Campaign Proves Subtlety is the Key to Strong Branding

Nov 5, 20242 min read

Marketing Campaigns

Tesco’s New Campaign Proves Subtlety is the Key to Strong Branding

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