top of page
Akanksha Singh
ALL POSTS
Blog
ALL POSTS
Marketing Campaigns
Social Media
Generative AI
Brand Story
Marketing Psychology
Consumer behaviour
Personal branding
Private influence
Social media fatigue
Social media strategies for busines
The end of personal brand era
Social media services Surrey
How confirmation bias decides what you watch, read, and purchase
Marketing Psychology
Oct 6
2 min read
Why suggested tip amounts make you pay more: The psychology and the case studies
Consumer behaviour
Sep 2
3 min read
Why boring brands win: The Psychology of trust and predictability
Consumer behaviour
Jul 21
2 min read
Who gets to be seen as beautiful? The politics behind beauty advertising
Social Media
Jul 21
2 min read
The end of personal brand era: why the most powerful people online aren’t posting anymore
Marketing Psychology
Jul 21
3 min read
Why £9.99 feels cheaper than £10: The psychology behind pricing that sells
Social Media
Jul 21
2 min read
Why Luxury Models Never Smile, and Mass-Market Ones Can’t Stop Grinning
Social Media
Jul 1
2 min read
Seep: The Small Cleaning Brand Making a Big Impact
Brand Story
Apr 29
2 min read
How Pura Utz is Empowering Women Artisans in Guatemala
Apr 22
1 min read
How a Palestinian fashion brand is preserving culture through slow, ethical design
Brand Story
Mar 30
2 min read
The Rise, Fall, and Resurrection of Polaroid
Marketing Campaigns
Mar 22
3 min read
Why Atherton Bikes is the most innovative brand in mountain biking Right Now
Marketing Campaigns
Mar 22
2 min read
A Beer with a Cause: How Toast Ale Turns Bread Waste into Craft Beer
Marketing Campaigns
Mar 22
2 min read
The Cheeky Panda: How Two Entrepreneurs Turned Bamboo Into a Global Green Movement
Marketing Campaigns
Feb 21
3 min read
Sip Happens: The Smoothie Brand That Gets Branding Right
Marketing Campaigns
Feb 21
3 min read
How Canva Built a $48 Billion Empire by Giving Creativity Away
Brand Story
Feb 21
3 min read
Monzo: A bank that surely knows how to have fun
Social Media
Feb 5
3 min read
What Really Happened to Blackberry, the King of Mobile?
Marketing Campaigns
Feb 5
3 min read
What Went Wrong at The Body Shop and What Brands Can Learn
Marketing Campaigns
Jan 9
3 min read
How Your Brand Can Do Well by Doing Good: Cause Marketing
Marketing Campaigns
Dec 16, 2024
3 min read
ALL POSTS
bottom of page
