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Akanksha Singh
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The end of personal brand era
Social media services Surrey
Culture
We want to be different but in the same ways
Consumer behaviour
5 days ago
2 min read
Being yourself, but with metrics
Culture
Jan 5
3 min read
Why do you only see what you want to see
Consumer behaviour
Dec 29, 2025
3 min read
It’s not in your head, it’s in your hands
Consumer behaviour
Dec 29, 2025
2 min read
Why you just can’t stop watching reels, even when you don't want to
Consumer behaviour
Dec 29, 2025
4 min read
Why do you keep buying shitty products?
Consumer behaviour
Dec 29, 2025
3 min read
Why we are obsessed with becoming someone exceptional
Culture
Dec 29, 2025
4 min read
How your loneliness became a revenue stream
Culture
Dec 29, 2025
3 min read
How mental health became the internet’s favourite personal brand
Culture
Dec 29, 2025
3 min read
On making things in public and not losing your mind
Culture
Dec 29, 2025
4 min read
Match Your Message Everywhere: A Modern Guide to Unified Branding on Social Media
Social Media
Dec 24, 2025
3 min read
How confirmation bias decides what you watch, read, and purchase
Marketing Psychology
Oct 6, 2025
2 min read
Why suggested tip amounts make you pay more: The psychology and the case studies
Consumer behaviour
Sep 2, 2025
3 min read
Why boring brands win: The Psychology of trust and predictability
Consumer behaviour
Jul 21, 2025
2 min read
Who gets to be seen as beautiful? The politics behind beauty advertising
Social Media
Jul 21, 2025
2 min read
The end of personal brand era: why the most powerful people online aren’t posting anymore
Marketing Psychology
Jul 21, 2025
3 min read
Why £9.99 feels cheaper than £10: The psychology behind pricing that sells
Social Media
Jul 21, 2025
2 min read
Why Luxury Models Never Smile, and Mass-Market Ones Can’t Stop Grinning
Social Media
Jul 1, 2025
2 min read
Seep: The Small Cleaning Brand Making a Big Impact
Brand Story
Apr 29, 2025
2 min read
How Pura Utz is Empowering Women Artisans in Guatemala
Apr 22, 2025
1 min read
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