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Akanksha Singh

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Who gets to be seen as beautiful? The politics behind beauty advertising

Who gets to be seen as beautiful? The politics behind beauty advertising

Who gets to be seen as beautiful? The politics behind beauty advertising

Jul 21, 20252 min read

The end of personal brand era: why the most powerful people online aren’t posting anymore

Marketing Psychology

Jul 21, 20253 min read

Why £9.99 feels cheaper than £10: The psychology behind pricing that sells

Why £9.99 feels cheaper than £10: The psychology behind pricing that sells

Why £9.99 feels cheaper than £10: The psychology behind pricing that sells

Jul 21, 20252 min read

Why Luxury Models Never Smile, and Mass-Market Ones Can’t Stop Grinning

Why Luxury Models Never Smile, and Mass-Market Ones Can’t Stop Grinning

Why Luxury Models Never Smile, and Mass-Market Ones Can’t Stop Grinning

Jul 1, 20252 min read

Seep's founder Laura Harnett in a blue denim shirt

Seep's founder Laura Harnett in a blue denim shirt

Seep: The Small Cleaning Brand Making a Big Impact

Apr 29, 20252 min read

Pura Utz women artisans

Pura Utz women artisans

How Pura Utz is Empowering Women Artisans in Guatemala

Apr 22, 20251 min read

Three women wearing ethically made garments from Nöl Collective stand in a desert landscape, representing Palestinian craftsmanship and cultural heritage.

Three women wearing ethically made garments from Nöl Collective stand in a desert landscape, representing Palestinian craftsmanship and cultural heritage.

How a Palestinian fashion brand is preserving culture through slow, ethical design

Mar 30, 20252 min read

Andy Warhol with Polaroid Camera

Andy Warhol with Polaroid Camera

The Rise, Fall, and Resurrection of Polaroid

Marketing Campaigns

Mar 22, 20253 min read

Five people standing with an Atherton Bike with a wood background

Five people standing with an Atherton Bike with a wood background

Why Atherton Bikes is the most innovative brand in mountain biking Right Now

Marketing Campaigns

Mar 22, 20252 min read

Three men and i woman wearing black t-shirt holding bread and Toast Ale beer in their hands

Three men and i woman wearing black t-shirt holding bread and Toast Ale beer in their hands

A Beer with a Cause: How Toast Ale Turns Bread Waste into Craft Beer

Marketing Campaigns

Mar 22, 20252 min read

Cheeky Panda Founders Chris Forbes and Julie Chen

Cheeky Panda Founders Chris Forbes and Julie Chen

The Cheeky Panda: How Two Entrepreneurs Turned Bamboo Into a Global Green Movement

Marketing Campaigns

Feb 21, 20253 min read

Sip Happens: The Smoothie Brand That Gets Branding Right

Marketing Campaigns

Feb 21, 20253 min read

A large Board on a Building advertising Canva

A large Board on a Building advertising Canva

How Canva Built a $48 Billion Empire by Giving Creativity Away

Feb 21, 20253 min read

Monzo: A bank that surely knows how to have fun

Monzo: A bank that surely knows how to have fun

Monzo: A bank that surely knows how to have fun

Feb 5, 20253 min read

What Really Happened to Blackberry, the King of Mobile?

What Really Happened to Blackberry, the King of Mobile?

What Really Happened to Blackberry, the King of Mobile?

Marketing Campaigns

Feb 5, 20253 min read

What Went Wrong at The Body Shop and What Brands Can Learn

What Went Wrong at The Body Shop and What Brands Can Learn

What Went Wrong at The Body Shop and What Brands Can Learn

Marketing Campaigns

Jan 9, 20253 min read

How Your Brand Can Do Well by Doing Good: Cause Marketing

Marketing Campaigns

Dec 16, 20243 min read

When a Chimp Sings Opera, History Comes Alive Like Never Before: ROM New Ad Campaign

When a Chimp Sings Opera, History Comes Alive Like Never Before: ROM New Ad Campaign

When a Chimp Sings Opera, History Comes Alive Like Never Before: ROM New Ad Campaign

Marketing Campaigns

Nov 26, 20242 min read

Everything You Need to Know About SearchGPT and Its Possible Impact on Marketers

Everything You Need to Know About SearchGPT and Its Possible Impact on Marketers

Everything You Need to Know About SearchGPT and Its Possible Impact on Marketers

Nov 6, 20242 min read

From High Priests to Everyman: Democratising AI

From High Priests to Everyman: Democratising AI

From High Priests to Everyman: Democratising AI

Nov 6, 20243 min read

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Akanksha Singh

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